Too often these days we are concerned only with our own lives and go about our routines, caught up in whats important directly to us and what directly affects us. We don’t take notice of those who are in our vicinity, finding out what they do for a living, what they need or what they do well. Is the neighbor across from you a retired city worker that has a hard time mowing his own lawn due to an injury suffered repairing the infrastructure of your town? Perhaps your neighbor to your left is a single mother working two jobs and raising two middle school aged children, and is barely making it.
How many of your neighbors do you know? How often do you speak to your neighbors? When was the last time you did something for a neighbor who could not pay you back?
Perhaps the neighbor to your right is an IT professional who previously served in the Army as an ammunition technician who loads his own rifle rounds at home now as a hobby. It is likely that you have no idea because the average American does not venture out and get to know their neighbors. The neighbor behind you may be a Women’s Studies professor at the local college and despises your American flag you fly proudly, secretly muttering under her breath, “Something should be done about those right wing extremists.” These neighbors, because they don’t know you, will have no problems giving you up in a pinch because you have not built up any social equity with them.
Social equity is the value placed on you and what you bring to the table in your community. As John Mosby says, “Those who do more are worth more.” If you don’t bring yourself to get to know your neighbors and others in your community, they will have no loyalty towards you when times get tough. Now is the time to build up that social equity. That retired neighbor across the street – get out there and mow his lawn and ask nothing in return. Find out what other chores he needs done. Get to know him and learn what other knowledge and experience he has. Perhaps he has some knowledge or skills that can mutually help yourself and others in your community. Speak to that single mother next to you and see if she needs any help with the kids, or perhaps a help with a meal a couple times a week. Small gestures go a long way. The IT professional may be a bit more reserved because he does not want anyone in the neighborhood knowing what his hobbies are, but perhaps you can invite him over for a beer occasionally.
Social equity will build the ties to yourself and the community, as well as other members of the community to each other. This will build a stronger community that will stand by each other when times get tough. This accrued social equity will also benefit you when someone comes by to start asking questions about you to your neighbors. This social equity that you have built up will then galvanize your neighbors to your side and providing misleading information about you to the question askers. This bank of social equity will then allow you to get one step ahead of the inquisitors and either get out of town for a few days or establish a concrete alibi.
Social equity is one of the first stones of the foundation of a good Community Protection Officers (CPO) plan. The CPO is in charge of establishing a good Counterintelligence plan for his Team/Community/Organization. By implementing a policy of social equity amongst your community, the CPO will establish a wealth of human sources and human terrain that will provide the first defense against anyone looking to find out your communities weaknesses and strengths. By finding out what your adversaries want to know about you, you can effectively create a plan to keep limit what they learn. You don’t know what information gaps your adversaries have, until you have a network and plan established to find that out.
Remember, you need to know what you don’t know.